Privacy Policy

Last Modified: April 25, 2020

Kidbook, Inc. d/b/a Upparent, Inc. ("Company", "we" or "us") respects your concerns about privacy. The privacy of our website visitors (“Users”) is very important to the Company, and the Company is committed to safeguarding it. This privacy policy (“Policy”) explains the types of Personal Information the Company collects, how it will be used and with whom the Company shares it (“Data”). "Personal Information" means any information that identifies or relates to a particular individual and also includes information referred to as "personally identifiable information", "personal information" or "personal data" under applicable data privacy laws, rules, or regulations.

Data may be collected by the Company through many different mediums. The Company may collect Data through the use of the Company’s mobile application (“Application”) or through its website (“Website”).

Additionally, consenting to our use of the Company’s HTTP cookie, browser cookie, and/or internet cookie (“Cookie(s)”), in accordance with the terms of this Policy when you first visit our Website permits us to use Cookies every time you visit our Website.

This Policy applies to all information collected by the Company, by any means, including but not limited to the following:

  • Use of the Application; 
  • Use of the Website; 
  • E-mail, text, phone call, or any other communication mediums with any employee, or representative, of the Company; and
  • Interaction through downloads from the Application or Website.

This Policy does not apply to Data collected by the following:

  • Offline use of the Application; 
  • Offline use of the Website; 
  • Third-party applications; 
  • Third-party websites; 
  • Links to third-party websites originating from the Website;
  • Links to third-party applications originating from the Website or Application; 
  • Advertisements on the Website; and
  • Advertisements on the Application.

If you have questions or concerns regarding this Policy, you should first contact Upparent by emailing

Upparent, Inc. is registered in the United States with a mailing address of 5825 Lincoln Avenue, #446, Buena Park, CA 90620.


1.1. Cookie

A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

1.2. Web Beacon

Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

1.3. Flash Cookie

Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.


Children’s Privacy and Parental Controls. The Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly solicit or collect Personal Information from children under 13. If you are under 13 years of age, do not use or provide any information on this Website or Application on or through any of its features/register on the Website or Application, make any purchases through the Website or Application, use any of the interactive or public comment features of this Website or Application or provide any information about yourself to us, including your name, address, telephone number, e-mail address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any Personal Information from or about a child under 13, please contact us at


You may visit our Website or use our Application without providing any Personal Information, although the Company will collect certain analytics information discussed below.

3.1. Data Collected by the Company

The Company collects Data:

  • by which you may be personally identified, such as name, postal address, e-mail address, or telephone number ("Personal Identifiers"); or
  • that is about you but individually does not identify you, such as age, sex, citizenship or geographic location; and
  • about your internet connection, the equipment you use to access our Website, and usage details.

3.2. Direct Collection of Data from Users

Users directly provide the Company with most of the Data collected by the Company. The Company collects Data and processes Data:

  • directly from you when you submit it to us;
  • automatically as you use the Application and/or navigate through the Website (information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons and other tracking technologies); and/or

The Company may also receive and collect Data indirectly from the following sources: 

  • Third parties (i.e., business partners).

3.3. Automatic Collection of Data

As you navigate through and interact with our Application and Website, we may automatically collect certain information about your equipment, browsing actions, and patterns, including:

  • details of your visits to our Application and Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website; and/or
  • information about your computer and internet connection, including your IP address, operating system and browser type.

The information we collect automatically is statistical data, and does not identify any individual. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to:

  • estimate our audience size and usage patterns;
  • store information about your preferences, allowing us to customize our Application and Website according to your individual interests;
  • speed up your searches; and/or
  • recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies; or
  • Flash Cookies; and
  • Web Beacons.

3.4. Type of Data Collected

The information we collect on or through our Application and/or Website may include:

  • information that you provide by filling in forms on our Application, including information provided at the time of registering to use our Website or Application, and subscribing to our service, posting material, or requesting further services, and/or when we ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Application or Website;
  • information that you supply when accessing your social networks through the Application, such as your contact information and profile picture through your social network;
  • records and copies of your correspondence (including e-mail addresses), if you contact us;
  • your responses to surveys that we might ask you to complete for research purposes; and/or
  • your search queries on the Website.

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Application, Website, or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Additionally, we cannot control the actions of other users of the Application and Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

3.5. How the Company Uses Your Data

The Company uses the Data it collects about you or that you provide to the Company, including any Personal Information:

  • to present our Website, Application, and their content to you, as well as other Users;
  • to provide you with information, products, or services that you request from us;
  • to allow you to participate in interactive features on our Website and Application;
  • to fulfill any other purpose for which you provide it;
  • to provide you with notices about your account/subscription, including expiration and renewal notices;
  • to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
  • to notify you about changes to our Application and Website or any products or services we offer or provide though it;
  • to provide you with information, products, or services that you request from us;
  • in any other way we may describe when you provide the information; and/or
  • for any other purpose with your consent.

We may also use your information to contact you about our own and third-parties' goods and services that may be of interest to you. We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

3.6. Data Disclosure

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. 

We may disclose Personal Information that we collect or you provide as described in this privacy policy:

  • to our subsidiaries and affiliates;
  • to contractors, service providers and other third parties we use to support our business;
  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by the Company about our Application or Website users is among the assets transferred;
  • to third parties to market their products or services to you; 
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information; and/or
  • with your consent.

We may also disclose your Personal Information:

  • to comply with any court order, law or legal process, including to respond to any government or regulatory request;
  • to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and/or
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others, including exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


Every user is entitled to the following:

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:

4.1. Tracking Technologies and Advertising

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

4.2. Disclosure of Your Information for Third-Party Advertising

If you do not want us to share your Personal Information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an e-mail stating your request to

4.3. Promotional Offers from the Company

If you do not wish to have your contact information used by the Company to promote our own or third parties' products or services, you can opt-out by sending us an e-mail stating your request to If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

4.4. Targeted Advertising

If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt-out by sending us an e-mail stating your request to 

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website,


5.1. Use of Cookies

The Company uses Cookies in a range of ways to improve your experience on the Website:

  • Keeping you signed in;
  • Understanding how you use our website; and
  • Remembering your previously selected preferences.

5.2. Cookie Management

There are a number of different types of uses for cookies, however, our website uses them for the following purposes:

  • Functionality – The Company uses these cookies so that we recognize you on our Website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
  • Advertising – The Company uses Cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. The Company may share some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on the Website.

5.3. How to Manage Cookies

You can set your browser not to accept Cookies, and you can remove Cookies from your browser. Here are some links to additional information about how to manage cookies in some of the most commonly used browsers:

Users can also opt out of certain targeted online advertisements. Here are some links to additional information about how to opt out of certain targeted advertising:

In addition to managing Cookies in your browser, you can also visit some third party websites to opt out of having your browsing activity tracked. Here are some links that will take you to the relevant third party website to opt out of certain cookies or request that your information be removed:

Please note that some of the Website features may not function, or not function as well, as a result of removing or not accepting Cookies.


6.1. Privacy Policy of Other Websites

The Website and Application contains links to other websites and applications. The Policy applies only to the Website and Application. If you follow a link to another website, this Policy shall not apply.

In some cases, advertisements on the Website and Application are served by third-party advertisers, ad networks, and ad servers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about our users. This may include information about users' behavior on this and other websites to serve them interest-based (behavioral) advertising. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly.


We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. 

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website or Application, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful when giving out information in public areas of the Website like Lists, Questions, and Polls which allow for posting, linking, or uploading comments, links to websites, images, messages, or other content (including recommendations, reviews, answers to questions, and comments), and any other interactive features (referred to as "Interactive Services") that allow users to post, submit, publish, display, or transmit to other users or other persons (referred to as a "post") content, comments, or other materials (collectively, "User Contributions") on or through the Application and Website. The information you share in public areas may be viewed by any user of the Website or Application. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website or Application. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or Application. 

7.1. Data Storage by the Company

The Company securely stores your Data through Amazon Web Services (“AWS”). Accordingly, the Company, through AWS adheres to security provisions set forth by AWS. Those provisions can be found at the following website:


If you are a California resident, under California law, including the California Consumer Privacy Act (CCPA), you have the rights outlined in this section. California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. California residents have the right to make the following requests: 

  • Deletion. You have the right to request deletion of Personal Information that we have collected about you. 
  • Copy and Right to Know. You have the right to request a copy of the specific pieces of Personal Information that we have collected about you over the past 12 months, including the categories of information, sources, and purposes of collection, as well as categories of third parties we have shared it with. 
  • Designated Agent. You may designate an agent to make a request on your behalf. That agent must have access to your account in order for us to verify the request.

Please see the "Accessing and Correcting Your Information" section below for instructions regarding how to exercise these rights. If there are any conflicts between this section and any other provision of this Privacy Policy and you are a California resident, the portion that is more protective of Personal Information shall control to the extent of such conflict. If you have any questions about this section or whether any of the following applies to you, please send an e-mail to

Based on our understanding of the term "sell" under the CCPA, we do not sell your Personal Information.

8.1. Non-Discrimination. The Company will not discriminate against you, including by denying or providing a different level or quality of goods or services should you choose to exercise your options under the CCPA.

8.2. California Privacy Rights under California’s Shine-the-Light Law. California law permits users who are California residents to request and obtain from the Company once a year, free of charge, a list of the third parties to whom we have disclosed their Personal Information (if any) for direct marketing purposes in the prior calendar year, as well as the types of Personal Information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to


If you are a resident of Nevada, you have the right to opt out of the sale of certain Personal Information to third parties who intend to license or sell your Personal Information. You can exercise this right by contacting us at with the subject line "Nevada Do Not Sell Request" and providing us with your name and the email address associated with your account. Please note that we do not currently sell your Personal Information (as sales are defined in Nevada Revised Statutes Chapter 603A).


10.1. For individuals within the European Economic Area only. Under the General Data Protection Regulation (GDPR), in certain circumstances, you have the right to: (i) request access to any Personal Information the Company holds about you and related information, (ii) obtain without undue delay the rectification of any inaccurate Personal Information, (iii) request that your Personal Information is deleted provided the Personal Information is not required by us for compliance with a legal obligation under European or Member State law or for the establishment, exercise or defense of a legal claim, (iv) prevent or restrict processing of your Personal Information, except to the extent processing is required for the establishment, exercise or defense of legal claims; and (v) request transfer of your Personal Information directly to a third party where this is technically feasible.

10.2. In addition, where you believe that we have not complied with our obligations under this Policy or European law, you have the right to make a complaint to an EU Data Protection Authority, such as the UK Information Commissioner's Office.

10.3. You can exercise any of these rights by contacting us at


11.1. How to Contact the Company

If you have any questions about the Policy, the Data, or would like to exercise one of your data protection rights, please do not hesitate to contact us. Additionally, for more information on the Policy, please contact us.


Phone: 312-834-7649

Address: Upparent

5825 Lincoln Avenue, #446

Buena Park, CA 90620

11.2. How to Contact the Appropriate Authorities

Should you wish to report a complaint or if you feel that the Company has not addressed your concern in a satisfactory manner, please use the following applicable contact:

European Union:

Use the following link to report suspected violations in the European Union:

Use the following information to report suspected violations in the United States:


Address: Consumer Financial Protection Bureau

Attention: Chief Privacy Officer

Re: Privacy Complaint

1700 G Street, NW

Washington, DC 20552

11.3. Accessing and Correcting Your Information

You can review and change your Personal Information by logging into the Website or Application and visiting your account profile page. 

You may also send us an e-mail at to request access to, correct or delete any Personal Information that you have provided to us. We cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website or Application, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website or Application users. Proper access and use of information provided on the Website and Application, including User Contributions, is governed by our Terms of Use.


It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' Personal Information, we will notify you with a notice on the Website’s Privacy Policy page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.